David Wilson Workshop Dec 09

Marlborough 10 Th December 2008

A disappointing turnout by the Marlborough food producer with apologies from Nelson did not stop the brainstorming of those present.  Key strengths were focused on and the need to set a authenticity standard and leadership to other regions were discussed as well as looking at the bigger pictures – including communication strategies, networking with communities, community gardens and forward thinking.   Working on the strengths of what we are already doing the region has an example of what can be accomplished by sharing this vision with others

None of us is as strong as all of us. I know when we all work together, we all win together was one of the key messages and Marlborough will continue to focus on what we have and how can we work with others to make it better for the community

DAVID WILSON - BUILDING AN ENTERPRISING COMMUNITY THROUGH FARMERS MARKETS – UNLIMITED POTENTIAL FOR EVERY TOWN

DAVID WILSON - BUILDING AN ENTERPRISING COMMUNITY THROUGH FARMERS MARKETS – UNLIMITED POTENTIAL FOR EVERY TOWN

David Wilson Key Messages

In times of change it is the learners who inherit the future. “

 

“Every single person has capacities, abilities and gifts”

 

“The Purpose of a business is to find and keep customers”

 

“Find out what your customers want and give it to them”





The Aims of Buy Local Funding


The aims of the Farmers' Market New Zealand Association are


  • To facilitate the formation of a network of authentic Farmers’ Markets throughout New Zealand
  • To clearly define the concept of an authentic Farmers’ Market and facilitate the development of this model in the cities and provinces of New Zealand.
  • To support the viable and self-sufficient operation of existing and future Farmers’ Markets by sharing information and providing appropriate resources.
  • To protect the brand “Farmers’ Market”, clearly distinguishing the concept of a Farmers’ Market from other markets, both retail and wholesale
  • To advocate on behalf of members at a national level.

The Executive of FMNZ (comprises of seven farmers market representatives) and the National Conference delegates have endorsed the Buy Kiwi Made funding proposal. Some conference delegates and members who weren't able to attend may wish to have further input. The Exec is interested in your comments, and ask those with feedback to have it with us no later than 15th June by e-mail to members@farmersmarket.org.nz

Why has FMNZ applied for Buy Kiwi Made funding and nort other funding avenues?

We have received funding in the past but are no longer eligible again.  Buy Kiwi made fits the criteria and is funded by Central Government and backed by the Green Party.  Funding of $96,000 dollars is minuscule compared to the flow on effects of being associated and linked with the BKM campaign.  Buy Kiwi made is about supporting NZ producers and manufactures and is more and more important as we head into an uncertain future with world food prices rising and the cost of living increasing. The general consumer wants to support local food producers, not Chinese or industrialised food producers.  

Vision of Farmers' Markets


Vision         Our vision is to… develop a national network of around 50 authentic Farmers Markets, drawn together by a shared passion for and commitment to fresh, locally produced, authentic food direct to consumers.                       

For FMNZ specifically, this means: 

·         Working towards certification - showing each market does indeed meet the definition and standards of a “Farmers Market”. 

·         Being a source for member Markets looking for quality help, information, resources, advice etc. 

·         FMNZ being established on a professional footing – with a paid coordinator (in time), and paid contractors delivering specific project outcomes. 

·         FMNZ taking on the overall role of PR and marketing the “Farmers Market movement” – but this does not in any way negate the local efforts to promote a specific market. 

·                                             FMNZ taking on national responsibilities around internal communication (across the network), liaising with Economic development Agencies, funding sources and national organisations with like interests. 

The Aims of FMNZ


The aims of the Farmers' Market New Zealand Association are

  • To facilitate the formation of a network of authentic Farmers’ Markets throughout New Zealand
  • To clearly define the concept of an authentic Farmers’ Market and facilitate the development of this model in the cities and provinces of New Zealand.
  • To support the viable and self-sufficient operation of existing and future Farmers’ Markets by sharing information and providing appropriate resources.
  • To protect the brand “Farmers’ Market”, clearly distinguishing the concept of a Farmers’ Market from other markets, both retail and wholesale
  • To advocate on behalf of members at a national level.

The Executive of FMNZ (comprises of seven farmers market representatives)  is interested in your comments, and ask those with feedback to have it with us no later than 15th June by e-mail tomembers@farmersmarket.org.nz